04 18 2024 Traffic Safety Advisory Committee Agenda The Township of Oro-Medonte
Traffic Safety Advisory Committee
Agenda
Townsh- f Council Chambers
Thursday, April 18, 2024
Proud Heritage, Exciting Future
5:30 p.m.
The Township of Oro-Medonte is committed to providing and maintaining a working
environment that is based on respect for the dignity and rights of everyone within the
organization and for those individuals visiting our organization.
The Township of Oro-Medonte supports and fosters an environment that is safe,
welcoming and respectful for all residents, visitors, members of Council and staff.
Page
1. Agenda Approval:
a) Motion to Approve the Agenda.
2. Disclosure of Pecuniary Interest:
3. Approval of Minutes of Previous Meeting:
2 - 4 a) Minutes of Traffic Safety Advisory Committee meeting held on Thursday,
March 21, 2024.
03 21 2024 Traffic Safety Advisory Committee Minutes
4. Reports of Members of Committee/Municipal Officers:
5 a) Shawn Binns, Director, Operations & Community Services re: Traffic Data
Collection 2019-2023 / Focused Engagement Locations.
Verbal matters
6 - 8 b) Shawn Binns, Director, Operations & Community Services and Traffic Safety
Advisory Committee re: Reduce Neighbourhood Speeding — "Slow Down For
Us" Campaign Ideas — draft for discussion.
Verbal matters
Speed Reduction Campaign
5. Next Meeting Date:
Thursday, May 16, 2024.
6. Adjournment:
a) Motion to Adjourn.
Page 1 of 8
3.a) Minutes of Traffic Safety Advisory Committee meeting held on Thursd...
The Township of Oro-Medonte
�+ Traffic Safety Advisory Committee
Township of Meeting Minutes
Council Chambers
Proud Hcritage,Exciting Future
Thursday, March 21, 2024 5:30 p.m.
Present: Mayor Randy Greenlaw
Councillor David Clark (Chair)
Councillor Lori Hutcheson
Karen Brazier-Salo ..�
Taylor Green
Martin Murray
Zoe Rowe Watson (left @ 6:35 p.m.)
Regrets: Lesley Buchan
Staff Present: Shawn Binns, Director, Operations and Community Services; Karla
Musso-Garcia, Manager, Operations; Janette Teeter, Supervisor,
Clerk's Services/Deputy Clerk; PC Matt Roberge, Ontario Provincial
Police
Councillor Clark assumed the Chair and called the meeting to order.
1. Agenda Approval:
a) Motion to Approve the Agenda.
Motion No. TSAC240321-1
Moved by Brazier-Salo, Seconded by Rowe Watson
It is recommended that the agenda for the Traffic Safety Advisory Committee meeting
held on Thursday, March 21, 2024 be received and approved.
Carried.
2. Disclosure of Pecuniary Interest:
None declared.
Page 1 of 3
Page 2 of 8
3.a) Minutes of Traffic Safety Advisory Committee meeting held on Thursd...
Traffic Safety Advisory Committee Minutes — Thursday, March 21 , 2024.
3. Approval of Minutes of Previous Meeting:
a) Minutes of Traffic Safety Advisory Committee meeting held on Thursday, January 25,
2024.
Motion No. TSAC240321-2
Moved by Green, Seconded by Murray
It is recommended that the draft minutes of the Traffic Safety Advisory Committee
meeting held on Thursday, January 25, 2024 be received and approved as printed and
circulated.
Carried.
4. Reports of Municipal Officers/Committee Members:
a) Councillor Clark and Councillor Hutcheson re: Development of Committee Work Plan
2024-2026.
Motion No. TSAC240321-3
Moved by Green, Seconded by Brazier-Salo
It is recommended
1 . That the correspondence presented by Councillor Clark re: Development of
Committee Work Plan 2024-2026 be received.
2. That it is recommended to Council that the Traffic Safety Advisory Committee Work
Plan 2024-2026 be adopted.
Carried.
b) OCS2024-08 Justin Metras, Manager, Infrastructure and Capital Projects re: Award of
Tender OCS RFT24-004 Warminster Sideroad Pedestrian Signals.
Motion No. TSAC240321-4
Moved by Rowe Watson, Seconded by Green
It is recommended that OCS2024-08 Justin Metras, Manager, Infrastructure and Capital
Projects and presented by Shawn Binns, Director, Operations & Community Services
re: Award of Tender OCS RFT24-004 Warminster Sideroad Pedestrian Signals be
received for information only.
Carried.
Page 2 of 3
Page 3 of 8
3.a) Minutes of Traffic Safety Advisory Committee meeting held on Thursd...
Traffic Safety Advisory Committee Minutes — Thursday, March 21 , 2024.
c) Shawn Binns, Director, Operations & Community Services re: Traffic Data Collection
2019-2023.
Motion No. TSAC240321-5
Moved by Murray, Seconded by Green
It is recommended that the correspondence presented by Shawn Binns, Director,
Operations & Community Services re: Traffic Data Collection 2019-2023 be received
and brought back to a future meeting.
Carried.
d) Shawn Binns, Director, Operations and Community Services re: Discussion: Regular
Meeting Schedule.
Motion No. TSAC240321-6
Moved by Brazier-Salo, Seconded by Murray
It is recommended that the verbal information presented by Councillor Clark and Shawn
Binns, Director, Operations and Community Services re: Discussion: Regular Meeting
Schedule be received.
Carried.
5. Next Meeting Date:
To be Confirmed.
6. Adjournment:
a) Motion to Adjourn.
Motion No. TSAC240321-7
Moved by Murray, Seconded by Brazier-Salo.
It is recommended that we do now adjourn at 6:39 p.m.
Carried.
Councillor David Clark, Chair Janette Teeter, Deputy Clerk
Page 3 of 3
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4.a) Shawn Binns, Director, Operations & Community Services re: Traffic ...
Verbal Matters
(Section 13.3 of Township's
rownshipof Procedural By-Law No. 2017-165)
Proud Heritage,Exciting Future
Name: Shawn Binns
Item Number/Name: Traffic Data Collection 2019-2023 / Focused Engagement Locations
Meeting Date: April 18, 2024
Motion No.:
Type of Meeting: ❑ Council ❑ Special Council
❑ Development Services Committee
❑ Accessibility Advisory Committee
❑ Heritage Committee
x❑ Traffic Safety Advisory Committee
Speaking Notes:
As a follow-up to last TSAC Committee Meeting, the following locations have been identified
for targeted engagement:
• Line 9 North, Bass Lake Side Road to Old Barrie Road — Haul included
• * Sugarbush — Diamond Valley Drive
• Line 6 North (Monica — HVR)
• * Lakeshore Road — Line 5-7
• Highland Drive
* Recommend re-survey
Committee will review these locations for focused priority.
4/8/24
Page 5of8
4.b) Shawn Binns, Director, Operations & Community Services and Traffic ...
Verbal Matters
�4 (Section 13.3 of Township's
rownshipof Procedural By-Law No. 2017-165)
Proud Heritage,Exciting Future
Name: Shawn Binns
Item Number/Name:
Meeting Date: April 18, 2024
Motion No.: Community Awareness and Engagement Program "Slow Down For
Us"
Type of Meeting: ❑ Council ❑ Special Council
❑ Development Services Committee
❑ Accessibility Advisory Committee
❑ Heritage Committee
x❑ Traffic Safety Advisory Committee
Speaking Notes:
The TSAC will brainstorm a community awareness and engagement program which will focus
on "personalizing" impacts of speeding and community based social media campaign geared
toward "Slow Down For Us". This will form part of the focused engagement in priority
locations.
A secondary and interlinked component of the program will be a pledge and "pace car"
program that residents can sign up for to demonstrate their commitment.
Communications staff will be at the meeting to assist in brainstorming the structure/launch of
the program.
4/8/24
Page 6of8
4.b) Shawn Binns, Director, Operations & Community Services and Traffic ...
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Pioad Heritage,Exciting Future
Traffic Safety Advisory Committee - Reduce Neighbourhood Speeding —
"Slow Down For Us" Campaign Ideas
Purpose of Campaign
• To reduce travel speeds in neighbourhoods where speeding has been identified as a
problem through social marketing, community education and engagement focused on
safety and community.
• People can be the problem — they can also be the solution.
• Black cat radar technology will be used to share data and drive a sense of awareness
and urgency for community involvement as well as measuring and quantifying
effectiveness of campaign.
Signage
• Signage could be used as the primary marketing/education tool.
• Encourage residents to place lawn signs "slow down for us" signs on their properties.
• Place a larger portable sign in problem areas with the tagline.
• Consider a bumper magnet with "slow down for us" tagline similar to the "Share the
Road" campaign. Magnets could be sold for a minimum price ($1 .00-$2.00) or perhaps
distributed to residents through tax bill mailings, available for pick-up at Township
facilities, community board/committee meetings, sports clubs, schools etc.).
Neighbourhood Pace Car or Other could be part of it.
Social Media
• Encourage residents to take photos of themselves, family, pet, etc., beside the sign,
with the option of writing their own message about the importance of slowing down (we
would likely need to establish a word count).
• Could have creative video submissions.
• Ask residents to submit their photos to the Township. Once a reasonable number of
photos are received, the Township will design a collage which will be shared on
Township social media channels with a general message about the campaign, and the
importance of driving safely. The Township will work with our media and social media
partners (i.e. Facebook community group/page administrators) to share the collage
and message.
• Create a hashtag for photo collage to ensure a good reach. Page 7 of 8
4.b) Shawn Binns, Director, Operations & Community Services and Traffic ...
Potential Hashtags:
#slowdownforus
#driveawareom
Driver Pledge — Have a "driver pledge" process integrated into campaign. Where
households across the Township can pledge to follow speed limits and rules of the road.
Potential Campaign Competition Ideas
• Capture the closest average speed in relation to the posted speed limit over a period
of time in each of the problem areas. (speed captured by black cat data)
• Prize could be a community BBO at a park, arena etc. to celebrate the communities
that participated in the competition, or a gift card focused on cars etc.
Methods of Communicating/Promotion of the Campaign
• Media release
• Social media
• 3rd party Facebook administrators
• Township website
• Council Highlights and Township Updates e-newsletter
• North Simcoe Life
• OPP networks
• Community groups/associations, boards/committees, sports clubs etc.
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