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03 24 2014 Heritage Committee Agenda The Township of Oro-Medonte Heritage Committee Agenda Council Chambers Monday, March 24, 2014 6:00 p.m. Page 1.Adoption of Agenda: a) Motion to Adopt the Agenda. 2.Disclosure of Pecuniary Interest: 3.Adoption of Minutes of Previous Meeting: 3 - 6a) Minutes of the Heritage Committee meeting held on Monday, February 24, 2014. 4.Deputations: None. 5.Communications: 7 a) Update from the African Church sub-committee. 8 - 10b) Update from the Heritage Properties sub-committee. 11 c) Building Department Demolition Permits Issued - February 2014. d) Update from the Policy and Procedures for Artifacts and Archives sub- committee. 12 e) Correspondence dated March 5, 2014 from Bruce Clark, re: Request for Military History Memorabilia. 13 - 19 f) Corporate Services Planning Report CCW 14-121, Dan Kingsbury, MCIP, RPP, Planner II, County of Simcoe, re: Penetanguishene Road War of 1812 Heritage Route. 20 - 24 g) Correspondence dated February 21, 2014 from Allan Sinton re: Memorial Plaque, McNutt Road. 25 - 68 h) Pamela Blackmore, Project Manager, County of Simcoe, re: 2013 Cultural Study Report. 69 i) Correspondence dated February 13, 2014 from Jacqueline Soczka, re: Doors Open Orillia. 70 - 75 j) The Quarterly Newsletter of the Simcoe County Historical Association, Vol. 42, No. 4. Page 1 of 75 6.Next Meeting Date: Monday, April 28, 2014 at 6:00 p.m. 7.Adjournment: a) Motion to Adjourn. Page 2 of 75 3.a) Minutes of the Heritage Committee meeting held on Monda... The Township of Oro-Medonte Heritage Committee Meeting Minutes Council Chambers Monday, February 24, 2014Time: 6:01 p.m. Present: Councillor John Crawford, Chair Mayor H.S. Hughes Leah Burton Tim Crawford Ruth Fountain Wayne Lintack Dorothy Moore Kayla Thibeault Regrets: Councillor Mel Coutanche, Vice Chair Suzanne Busby Murray Cayley Bruce Malcom Staff: Justin Hodgkinson, Community Recreation Coordinator; Marie Brissette, Committee Coordinator; Ellen Millar, Simcoe County Archives 1.Adoption of Agenda a) Motion to Adopt the Agenda. Motion No. HC140224-1 Moved by Lintack, Seconded by Moore It is recommended that the agenda for the Heritage Committee meeting of Monday, February 26, 2014 be received and adopted as amended to remove Item 5f) Wayne Lintack, re: 804 Line 2 North. Carried. 2.Disclosure of Pecuniary Interest None declared. 3.Adoption of Minutes of Previous Meeting: a) Minutes of the Heritage Committee meeting held on Monday, February 3, 2014. Motion No. HC140224-2 Moved by Fountain, Seconded by Burton It is recommended that the draft minutes of the Heritage Committee meeting held on Monday, February 3, 2014 be adopted as printed and circulated. Carried. 14 Page of Page 3 of 75 3.a) Minutes of the Heritage Committee meeting held on Monda... Heritage Committee Meeting Minutes – February 24, 2014 4.Deputations: None. 5.Communications: a) Ellen Millar, Simcoe County Archives, re: Historical Artifacts. Motion No. HC140224-3 Moved by Lintack, Seconded by Burton It is recommended that the information presented by Ellen Millar, Simcoe County Archives, re: Historical Artifacts be received. Carried. b) Tim Crawford, re: Possible Development of the Oro African Church Site. Motion No. HC140224-4 Moved by Thibeault, Seconded by Burton It is recommended that the information presented by Tim Crawford, re: Possible Development of the Oro African Church Site be received and referred to the African Church sub-committee and relevant consultants for consideration in their final report. Carried. c) Tim Crawford, re: Potential Establishment of a Site to recognize Samuel de Champlain. Motion No. HC140224-5 Moved by Thibeault, Seconded by Lintack It is recommended that the information presented by Tim Crawford, re: Potential Establishment of a Site to recognize Samuel de Champlain be received and referred to the Heritage Properties sub-committee. Carried. d) Update from the African Church sub-committee. Motion No. HC140224-6 Moved by Moore, Seconded by Burton It is recommended that the verbal update from the African Church sub-committee be received. Carried. 24 Page of Page 4 of 75 3.a) Minutes of the Heritage Committee meeting held on Monda... Heritage Committee Meeting Minutes – February 24, 2014 e) Update from the Heritage Properties sub-committee. Motion No. HC140224-7 Moved by Lintack, Seconded by Moore It is recommended that the verbal update from the Heritage Properties sub-committee be received. Carried. f) Wayne Lintack, re: 804 Line 2 North. The Item was withdrawn upon adoption of the agenda. g) Update from the Policy and Procedures for Artifacts and Archives sub-committee. The item was dealt with in conjunction with Item 5a). h) Correspondence dated February 17, 2014 from Peter McLarty, re: Request for assistance with Family History. Motion No. HC140224-8 Moved by Thibeault, Seconded by Burton It is recommended 1. That the correspondence dated February 17, 2014 from Peter McLarty, re: Request for assistance with Family History be received. 2. And That any information relating to Mr. McLarty's request be forwarded to the Committee Coordinator no later than Friday, March 7, 2014 for a response. Carried. i) Correspondence dated February 13, 2014 from Lisa Pearson, City of Barrie, re: Restoration of the Oro African Methodist Episcopal Church - Parks Canada Grant Application. Motion No. HC140224-9 Moved by Moore, Seconded by Lintack It is recommended that the correspondence dated February 13, 2014 from Lisa Pearson, City of Barrie, re: Restoration of the Oro African Methodist Episcopal Church - Parks Canada Grant Application be received. Carried. 34 Page of Page 5 of 75 3.a) Minutes of the Heritage Committee meeting held on Monda... Heritage Committee Meeting Minutes – February 24, 2014 6.Next Meeting Date Monday, March 24, 2014 at 6:00 p.m. 7.Adjournment a) Motion to Adjourn. Motion No. HC140224-10 Moved by Fountain, Seconded by Moore It is recommended that we do now adjourn at 7:35 p.m. Carried. Councillor Crawford, Chair Marie Brissette, Committee Coordinator 44 Page of Page 6 of 75 5.a) Update from the African Church sub-committee. Oro African Church Restoration The Oro African Methodist Episcopal Church was designated as a National Historic Site as "it is the last built remnant of a community of African Canadians whose roots are uniquely anchored in the history of United Empire Loyalists, representing the important role that Black militiamen played in the defense of Upper Canada during the War of 1812, and early Upper Canada land policy". The church and its history have local, county, provincial, national and even international cultural and historical significance. On December 12, 2013 Historical Consultant and restoration specialist Victor Snow and Heritage Committee Member Wayne Lintack undertook a comprehensive assessment of the church. Completing the assessment required removing the exterior log siding (installed 1956) to review the log condition and cutting a hole in the v-groove ceiling boards (1947) to review the condition of the roof assembly. The building was then sealed with Tyvek and windows secured with plywood to protect the church until restoration can be undertaken. The Township is currently pursuing funding for restoration so that the building can be returned to a historically accurate condition and back open to the public as soon as possible. Should you wish to contribute, please make cheques payable to the Township of Oro- Medonte. Any donations of $20 or more will receive a charitable receipt. Page 7 of 75 5.b) Update from the Heritage Properties sub-committee. Policy Department/SectionPolicy # Recreation & Community Services SubjectEnacted by Council: Municipal Heritage Register Motion # Listing Principles Purpose To provide a screening process and consistently applied filter on potential properties being considered for listing on the Municipal Heritage Property Register. Background Section 27 of the Ontario Heritage Act requires every local municipality to keep a current, publicly accessible register of properties of cultural heritage value or interest within the municipality. The municipal register is the official list or record of cultural heritage properties that have been identified as being important to the community. The register must include all properties in the municipality that are designated under Part IV (individual designation) of the Ontario Heritage Act. For properties designated under Part IV, the register must include: a) a legal description of the property; b) the name and address of the owner; and c) a statement explaining the cultural heritage value or interest of the property and a description of its heritage attributes. As of 2005, the Ontario Heritage Act also allows municipalities to include on the municipal register properties of cultural heritage value that have not been designated. This is commonly In addition to the known as “listing.” Subsection 27 (1.2) of the Ontario Heritage Act states “ property listed in the register under subsection (1.1), the register may include property that has not been designated under this Part but that the Council of the Municipality believes to be of cultural heritage value or interest and shall contain, with respect to such property, a description of the property that is sufficient to readily ascertain the property. 2005, c. 6, s. 15 .” Listing is a means to formally identify properties that may have cultural heritage value or interest to the community. It is an important tool in planning for their conservation and now provides a measure of interim protection. 13 Page of Page 8 of 75 5.b) Update from the Heritage Properties sub-committee. Changes to Ontario’s Building Code Act, which took effect January 1, 2006, brought new, accelerated building permit review timeframes. These include, for example, 10 days for a house and 20 days for a large building. Building permit review timeframes allow municipalities and municipal heritage committees little time to assess properties facing demolition or alteration that are potentially of cultural heritage value to the community. Amendments to the Ontario Heritage Act made in June, 2006 address this issue. These changes now provide interim protection for listed properties, subsections 27 (3)-(5) of the (3) “If property included in the register under subsection (1.2) has Ontario Heritage Act states: not been designated under section 29, the owner of the property shall not demolish or remove a building or structure on the property or permit the demolition or removal of the building or structure unless the owner gives the council of the municipality at least 60 days notice in writing of the owner’s intention to demolish or remove the building or structure or to permit the demolition or removal of the building or structure. (2006, c. 11, Sched. B, s. 11 (2)).” Owners of listed properties must give the Council of the Municipality at least 60 days notice of their intention to demolish or remove a building or structure on the property. This allows time for the municipality to decide whether to begin the designation process to give long term protection to the property. Scope The scope of the policy provides a high level overview and guiding principles to be applied to any property considered for addition to the Municipal Heritage Register. The policy outlines 5 principles: Financial Following Council’s Strategic Plan for Financial Stewardship, any property considered for listing on the Municipal Register must be assessed for financial feasibility. All recommendations for listing should include some analysis of the financial impact to the Corporation of the Township of Oro-Medonte, the property owner and other potential stakeholders. What is the potential impact to property owner? What are the resource requirements? What impact does it have on property value? What is the impact to the Township? Stakeholder Consultation Property owners, businesses, community organizations and any other stakeholder must be considered prior to listing a property. A decision to list a structure should be made with the support of the stakeholders and done so with any potential concerns addressed prior to listing. How will listing affect the property owner(s)? What limitation does listing place on the property? Is the property owner in support of listing the property/structure? 23 Page of Page 9 of 75 5.b) Update from the Heritage Properties sub-committee. Heritage/Cultural Value A building with cultural value should contribute to the heritage landscape of the community. It should have symbolic and emotional impact on residents, tourists or visitors to the location. What cultural value does the property/structure have that is tangible and quantifiable? Is the property/structure a site of historic events or movements of significance? Is the property/structure associated with any persons or groups that made significant contributions to the community? Does the property/structure contribute to the understanding of the community or culture? Design Value A property/structure considered for listing should have characteristics that are architecturally or structurally unique. Is the style of the building a rare or unique example of architecture or convention? What unique characteristics separate the building form others of similar age or design that would imply historic value? Is the property/structure a notable example of a particular material or method of construction? Is the finish or craftsmanship noteworthy? Does the property/structure retain most of its original materials and design features? What is the condition of the property/structure? Historical Significance In order to determine Historic Significance consideration has to be given to factors that go beyond age. The impact made by the property/structure on the region and the must be considered when adding a location to the Heritage Listing. Is the property/structure comparatively old within the context of the area? Is the property/structure a site of know archeological significance such as remains or artifacts? Is the property/structure an important landmark, does it contribute to the character of the region? Is/was the use of the property/structure significant? Does the property/structure have an association with a significant event or activity in the community? Procedures 1. The Heritage Committee to conduct initial investigation to assess its heritage and cultural attributes according to this policy. 2. The Heritage Committee must then inform the property owner that their property is being considered for inclusion on the Municipal Heritage Register. 3. The Heritage Committee will prepare a report outlining the rational for listing. 4. The Heritage Committee would then put forth a recommendation to Council that the property be “listed” on the register. 5. Council will vote on approving the Heritage Committees recommendation and add the property to the register. 33 Page of Page 10 of 75 5.c) Building Department Demolition Permits Issued - Februar... Page 11 of 75 5.e) Correspondence dated March 5, 2014 from Bruce Clark, re... Page 12 of 75 5.f) Corporate Services – Planning Report CCW 14-121, Dan Ki... COUNTY OF SIMCOE To: COMMITTEE OF THE WHOLE Section: Corporate Services – Planning Item Number: CCW 14-121 Meeting Date: March 11, 2014 Subject: Penetanguishene Road War of 1812 Heritage Route Recommendation: THAT staff be directed to fabricate and install Heritage Route signage on County Road 93 as outlined in Item CCW 14-121. Executive Summary: The following provides a summary of the proposal to commemorate County Road 93 as a Heritage Route: Location: County Road 93 (Penetanguishene Road) Proposal: To place commemorative signage along the Penetanguishene Road to recognize its significant role in the War of 1812/14 as well as Simcoe County’s history. Background/Analysis/Options: On August 14, 2013, Corporate Services Committee heard a proposal on behalf of a group of citizens known as the Historic Penetanguishene Road Working Committee. The group proposed to place commemorative signage along the Penetanguishene Road (County Road 93). The signage was intended to recognize the road’s significant role in the War of 1812/14 as well as Simcoe County’s history. Staff was directed to develop signage options to commemorate the Penetanguishene Road as outlined in Item CS 13-105 (August, 2013), attached as Schedule 1. This Item outlines the signage options that have been developed by County staff in collaboration with the Historic Penetanguishene Road Working Committee. The Penetanguishene Road is one of the oldest roads in Ontario, and has played a significant role in both the development of Canada and Simcoe County. The road was developed as a result of the War of 1812/14. While the road was originally constructed out of military necessity and envisioned as an alternative fur trade route, it did not serve its intended purpose. The road did, however, prove useful as a means of promoting settlement within Simcoe County. By the 1820’s, European settlers had come to occupy lots along the road and began carving out farms from the wilderness. Soon after, small villages began to appear along its route. Page 13 of 75 5.f) Corporate Services – Planning Report CCW 14-121, Dan Ki... March 11, 2014 Committee of the Whole CCW 14-121 2 In an effort to recognize the Penetanguishene Road’s role in the War of 1812/14 and to mark the bicentennial of the start of its construction in 1814, the Historic Penetanguishene Road Working Committee is seeking to place commemorative signage along the route. This effort is part of a broader set of initiatives being carried out in conjunction with local municipalities and volunteer groups to highlight the significance of the Penetanguishene Road. County Communications staff has designed a number of potential sign options for consideration. County staff has sought input internally and have consulted with the Historic Penetanguishene Road Working Committee for a preferred design. Based on this consultation two options were selected – the preferred sign design and an alternative sign design. The preferred design is depicted in Schedule 2. The alternative design option has been attached for information as Schedule 3. The intent is to install approximately ten (10) Heritage Route signs in both directions along portions of the Penetanguishene Road corridor that are owned by the County as depicted in Schedule 4. Each sign will be 2 feet by 2 feet in dimension and will stand alone on a dedicated sign post. The Ministry of Transportation has also been engaged by the Historic Penetanguishene Road Working Committee to consider marking the portion of the Penetanguishene Road under its jurisdiction; however, no decision has been made. Likewise the City of Barrie has also been engaged regarding its section of the Penetanguishene Road and is considering the proposal pending a decision from County Committee of the Whole on Item CCW 14-121. Financial and Resource Implications : The costs of fabricating the signs are estimated to be approximately $50 per sign. All costs associated with this initiative can be accommodated within the transportation maintenance budget. Relationship to Corporate Strategies: This item relates to Economic and Destination Development by partnering with key stakeholders to provide a rich cultural experience for both local residents and tourists visiting the area. Reference Documents: There are no reference documents attached to this Item. Attachments: Schedule 1 – Item CS 13-105 Penetanguishene Road Heritage Route Signage (August, 2013) Schedule 2 – Penetanguishene Road War of 1812 Heritage Route recommended sign design Schedule 3 – Alternative Heritage Route sign design Schedule 4 – Proposed Portions of the Penetanguishene Road to be Designated a Heritage Route Schedule 1 - CCW Schedule 2 - CCW Schedule 3 - CCW Schedule 4 - CCW 14-121.pdf14-121.pdf14-121.pdf14-121.pdf Page 14 of 75 5.f) Corporate Services – Planning Report CCW 14-121, Dan Ki... March 11, 2014 Committee of the Whole CCW 14-121 3 Prepared By: Dan Kingsbury, MCIP, RPP, Planner II Approvals: Date David Parks, Director of Planning, Development and Tourism February 14, 2014 Debbie Korolnek, General Manager of Engineering, Planning February 18, 2014 and Environment Trevor Wilcox, General Manager, Corporate Performance February 21, 2014 Mark Aitken, Chief Administrative Officer March 4, 2014 Page 15 of 75 5.f) Corporate Services – Planning Report CCW 14-121, Dan Ki... Schedule 1Committee of the Whole CCW 14-121Page 1 of 2 COUNTY OF SIMCOE ToCORPORATE SERVICES COMMITTEE : Section: Planning Item Number: CS 13-105 Meeting Date: August 14, 2013 Subject: Penetanguishene Road Heritage Route Signage Recommendation: THAT staff proceed with the development of a Heritage Route Signage Policy as outlined in Item CS 13-105. Executive Summary: A proposal on behalf of the Historic Penetanguishene Road Working (Citizen) Committee is being made to place commemorative signage along the Penetanguishene Road (County Road 93) to recognize its significant role in . The year 2014 marks the bicentennial of the start of construction. Currently no policies exist in regards to commemorative signage along County roadways. The development of such a policy would assist in recognizing the Background/Analysis/Options: The Penetanguishene Road is one of the oldest roads in Ontario, and has played an important role in both Canada The road was the vision of John Graves Simcoe, who recognized the importance of constructing a land-route linking lakes Huron and Ontario. During the time that Simcoe was Lieutenant Governor of Upper Canada (1791-1796), he was preoccupied with the looming threat of war with the United States. Border tensions in the lower Great Lakes region had threatened British fur trade routes and claims to the West ever since the United States was established as a country in 1776. In an effort to safeguard against this threat, the British established a naval base at Penetanguishene in 1798, with plans to link the base to York (now Toronto). Yonge Street was the first phase of this link heading north from York. The route of the second phase was debated at great length; however, a route originating at Kempenfelt Bay was ultimately selected. In 1808, Samuel Wilmot, deputy surveyor of t and make a line for a road at or near an old Indian path Wilmot registered his survey for the road in 1812. When the War of 1812 broke out, the road had still not been constructed; Page 16 of 75 5.f) Corporate Services – Planning Report CCW 14-121, Dan Ki... Schedule 1Committee of the Whole CCW 14-121Page 2 of 2 August 14, 2013 Corporate Services Committee CS 13-105 Page 2 however, this event provided incentive for the British to start its construction. By 1814, William (Tiger) Dunlop was charged with overseeing the road and construction started. While the road was originally constructed out of military necessity and envisioned as an alternative fur trade route, it did not serve its intended purpose. The road did, however, prove useful as a means of promoting settlement. By the come to occupy lots along the road and began carving out farms from the wilderness. Soon after, small villages began to appear along its route. In an effort to s role in the War of 1812/14 and to mark the bicentennial of the start of its construction, the Historic Penetanguishene Road Working Committee is seeking to place commemorative signage along the route. This effort is part of a broader set of initiatives being carried out in conjunction with local municipalities and volunteer groups to highlight the significance of the Penetanguishene Road. Attached as Schedule 1 is a sample sign that indicates the type of recognition that is being proposed for the road. Financial and Resource Implications: There are no financial or resources implications associated with this Item. Relationship to Corporate Strategies: No relationship to corporate strategies. Reference Documents: There is no reference document associated with this Item. Attachments: Schedule 1 Schedule 1 CS 13-105.pdf Prepared By: Dan Kingsbury, MCIP RPP, Planner II Approvals: Date: David Parks, Director of Planning, Development and Tourism July23, 2013 Debbie Korolnek, General Manager of Engineering, Planning July 23, 2013 and Environment Trevor Wilcox, General Manager, Corporate Performance July 31, 2013 Mark Aitken, Chief Administrative Officer August 6, 2013 Page 17 of 75 Schedule 2Committee of the Whole CCW 14-121Page 1 of 1 5.f) Corporate Services – Planning Report CCW 14-121, Dan Ki... PENETANGUISHENE ROAD WAR OF 1812 HERITAGE ROUTE Page 18 of 75 5.f) Corporate Services – Planning Report CCW 14-121, Dan Ki... {ĭŷĻķǒƌĻ Ѝ /ƚƒƒźƷƷĻĻ ƚŅ ƷŷĻ ‘ŷƚƌĻ //‘ ЊЍΏЊЋЊ tğŭĻ Њ ƚŅ Њ tƩƚƦƚƭĻķ tƚƩƷźƚƓƭ ƚŅ ƷŷĻ tĻƓĻƷğƓŭǒźƭŷĻƓĻ wƚğķ Ʒƚ ĬĻ 5ĻƭźŭƓğƷĻķ ğ IĻƩźƷğŭĻ wƚǒƷĻ This map, either in whole or in part, may not be reproduced without the written authority from the County of Simcoe. Produced (in part) under license from: the © Ontario Ministry of Natural Resources (© Queens Printer 2009),© Teranet Enterprises INc. and its suppliers all rights reserved, and Members of the Ontario Geospatial Data Exchanges. THIS IS NOT A PLAN OF SURVEY. For Information call (705) 726-9300 or visit www.simcoe.ca Page 19 of 75 © Corporation of the County of Simcoe Date: 2/14/2014 5.g) Correspondence dated February 21, 2014 from Allan Sinto... Page 20 of 75 5.g) Correspondence dated February 21, 2014 from Allan Sinto... Page 21 of 75 5.g) Correspondence dated February 21, 2014 from Allan Sinto... Page 22 of 75 5.g) Correspondence dated February 21, 2014 from Allan Sinto... Page 23 of 75 5.g) Correspondence dated February 21, 2014 from Allan Sinto... Council Meeting Minutes – March 5, 2014. 13.Communications: a) Correspondence dated February 24, 2014 from Association of Municipalities of Ontario (AMO) re: Prompt Payment Act, 2013 - Immediate Municipal Action Required. Motion No. C140305-19 Moved by Evans, Seconded by Crawford Be it resolved 1. That the correspondence dated February 24, 2014 from Association of Municipalities of Ontario (AMO) re: Prompt Payment Act, 2013 - Immediate Municipal Action Required be received. 2. That the Council of the Township of Oro-Medonte supports AMO's proposed amendments to Bill 69 to allow municipalities to continue to exert prudent stewardship over public financial resources by: • reflecting more realistic timelines for payments in infrastructure projects; • allowing time for due diligence before accepting work and certifying payments; and • allow payments to continue to be tied to project milestones. 3. And That The Honourable Kathleen Wynne, Premier of Ontario; The Honourable Linda Jeffrey, Minister of Municipal Affairs and Housing, Steven Del Duca, MPP, Vaughan; Andrea Horwath, NDP Leader Tim Hudak, PC Leader; Bruce Stanton, MP, Simcoe North, Garfield Dunlop, MPP Simcoe North and AMO be advised of Council's decision under the Mayor's signature. Carried. b) Correspondence dated February 21, 2014 from Allan Sinton re: Memorial Plaque, McNutt Road. Motion No. C140305-20 Moved by Coutanche, Seconded by Meyer Be it resolved that the correspondence dated February 21, 2014 from Allan Sinton re: Memorial Plaque, McNutt Road be received and referred to the Heritage Committee for consideration and recommendation to Council. Carried. 1115 Page of Page 24 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... County of Simcoe Main Line: (705) 726-9300 Economic Development Toll Free: 1 (866) 893-9300 1110 Highway 26, 9832 Fax: (705) 727- Midhurst, Ontario L0L 1X0 simcoe.ca MEMORANDUM DATE: 3/12/2014 TO: Simcoe County Member Municipalities, Office of Chief Administrative Officers, Clerks, Departments of Economic Development, Culture, Parks and Recreation, and Libraries FROM: Director of Planning, Development & Tourism David Parks, SUBJECT: Update on Simcoe County Cultural Study This memo is to update you on the Simcoe County Cultural Plan initiative. In June 2011, Council adopted the new County of Simcoe 10-Year Economic Development Strategic Plan. Under Goal 4, “Foster Growth in Regional Tourism and Cultural Industries”, are a series of recommendations for the County Tourism and Economic Development Offices to undertake. One of the recommendations is the development of a searchable database and asset map of the tourism and cultural assets, organizations, attractions and events in the County. With the launch of the new Tourism Simcoe County website, of which mapping of assets is a major component, it is evident that the cultural assets map is not sufficient to have a competitive advantage. In 2013, the County of Simcoe secured funding from the Creative Communities Prosperity Fund (CCPF) which is administered by the Ministry of Tourism, Culture, and Sport (MTCS). The purpose of the CCPF application was to complete a cultural mapping exercise and create a comprehensive analysis of the cultural sector within Simcoe County. The primary purpose of the Cultural Study was to engage the Arts and Culture community and examine the role the County of Simcoe might play in supporting the sector. With the assistance of a Steering Committee, Project Manager and Consultant, work was completed over six months through a process that included background research into current County cultural initiatives; the establishment of a framework to define culture in Simcoe County; an inventory of cultural assets; and a community consultation process which included interviews, stakeholder/public feedback sessions and a survey. Based on feedback, the possibility of an expanded role for the County of Simcoe in supporting the cultural sector was well received by the community. Through the community consultations, common themes emerged providing a clear picture of what the arts and culture sector needs for growth in the coming years. Clearly, Simcoe County is culturally diverse and offers a wide range of culture product, however, challenges exist in securing the overall health of the sector in such areas as funding, accessibility, volunteer retention, communication strategies, and educational opportunities for both professionals and youth. Recommendations from the report include an opportunity for the County of Simcoe to play a facilitation role in the arts and culture sector, most likely through the Tourism and Economic Development offices. Foster Growth in This direction is consistent with the 10-Year Economic Development Strategic goal to Regional Tourism and Cultural Industries. ED-001-C01 Page 25 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... As a next step, County staff will be developing an implementation plan. Stakeholders and residents are invited to participate in a series of public forums across the County to learn more about what was heard and to provide input into the implementation plan. The intention is to present the implementation plan to County Council in May 2014. Public Forums: Tuesday, April 8, 6-8pm Simcoe County Museum Wednesday, April 9, 2-4pm Cookstown Public Library Thursday, April 10, 2-4pm Collingwood Public Library Monday, April 14, 2-4pm Orillia Public Library Tuesday, April 15, 2-4pm Midland Public Library For more information and to RSVP for a forum please contact: Rachel Sullivan Economic Development Manager E:rachel.sullivan@simcoe.ca P: 705-726-9300 ext. 1045 Page 26 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... 2013 CULTURAL STUDY REPORT Pamela Blackmore, Project Manager County Of Simcoe 10/25/2013 1 | Page Page 27 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... TABLE OF CONTENTS Executive Summary .................................................................................................................................................... 3 Acknowledgements..................................................................................................................................................... 4 Introduction .................................................................................................................................................................. 5 Background .................................................................................................................................................................. 7 Methodology ................................................................................................................................................................ 8 Project Key Findings ................................................................................................................................................. 15 Cultural Strengths in Simcoe County ............................................................................................................ 15 Funding .............................................................................................................................................................. 16 Accessibility ...................................................................................................................................................... 16 Volunteerism ..................................................................................................................................................... 18 Culture Sector Communications .................................................................................................................... 19 Investment in Youth and Education............................................................................................................... 19 Community Recommendations .......................................................................................................................... 20 The County as Facilitator ................................................................................................................................ 20 Database ........................................................................................................................................................... 21 Funding and Affordability ................................................................................................................................ 21 Networking and Collaboration ........................................................................................................................ 22 Marketing and Promotion ................................................................................................................................ 22 Educational Opportunities ............................................................................................................................... 23 Multi-purpose Facility ....................................................................................................................................... 24 Summary ........................................................................................................................................................... 24 References ................................................................................................................................................................. 26 Appendices ................................................................................................................................................................ 27 Appendix A-Cultural Resource Framework .................................................................................................. 28 Appendix B-Interview Participants ................................................................................................................. 29 Appendix C-Stakeholder Sessions and Public Forum Participants .......................................................... 30 Appendix D-Survey Results ............................................................................................................................ 31 2 | Page Page 28 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... EXECUTIVE SUMMARY A Steering Committee was formed in spring 2012 to undertake a Cultural Study for the County of Simcoe. Its primary purpose was to engage the Arts and Culture community and examine the role the County of Simcoe might play in supporting the arts and culture sector. With the assistance of a Project Manager and a Consultant, work was completed over six months through a process that included the following components: 1) Research into how the County of Simcoe currently supports the arts and culture sector. Cultural Resource Framework. 2) Establishing a County 3) Assimilation of a county-wide consolidated cultural asset inventory database. 4) Implementation of a Community Consultation Process; a. Interviews with County member municipalities and the cities of Barrie and Orillia. b. Soliciting feedback from the regional arts and culture community. c. A Cultural Framework survey. 5) A summary report on project findings culture sector. The Cultural Study project was well received by the community and the County was commended for recognizing the need for such an information gathering process. Throughout the community consultations, common themes emerged providing a clear picture of what the arts and culture sector needs for growth in the coming years, including: 1) Simcoe County is culturally diverse and offers a wide range of culture product. 2) There is a shortfall in funding for the arts and culture community. 3) Accessibility issues play a role in the overall health of the sector. 4) Volunteer recruitment and retention challenges. 5) Deficiency in cross-sector communication strategies. 6) A need for more investment in youth and educational opportunities. Suggested Recommendations are put forth in this report for the County of Simcoe: to assume a role of Facilitation and Leadership for the arts and culture sector. to assimilate a comprehensive database of cultural assets across the region and use it to identify collaboration and partnership opportunities amongst stakeholders. to increase and promote awareness of funding opportunities available to the sector. to formally organize occasions for networking and collaboration amongst stakeholders. to increase exposure of the sector through marketing and promotional strategies, the organization of a County-wide annual arts and culture summit, and the development of a public relations campaign. to offer educational programming and explore partnerships with the education sector. to investigate the potential of capital investment into a regional, large-scale, multi- purpose arts and culture conference facility. 3 | Page Page 29 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... ACKNOWLEDGEMENTS STEERING COMMITTEE David Parks, Director of Planning, Development, and Tourism County of Simcoe Robert Lamb, Manager of Economic Development County of Simcoe Kathryn Stephenson, Tourism Manager Tourism Simcoe County Grant Hudolin, Manager, Information Services & Applications IT County of Simcoe Catherine Oosterbaan, Economic Development Officer Economic Development, County of Simcoe CONSULTANT Dr. Greg Baeker, Authenticity Millier Dickinson Blais PROJECT MANAGER Pamela Blackmore Economic Development, County of Simcoe COMMUNITY MEMBERS The County of Simcoe extends their appreciation to everyone who participated in interviews, responded to surveys, and attended the Stakeholder Community Engagement Sessions and Public Forums. Their expertise and input was invaluable to this cultural exercise. FUNDING The County of Simcoe gratefully recognizes funding provided by the Government of Ontario in support of this project. 4 | Page Page 30 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... INTRODUCTION Over the last decade, municipal cultural planning has become a successful tool for use by governments in their economic development planning strategy. Recognizing this, the County of Simcoe embarked on a preliminary cultural planning research project to see if there might be a role it could play in supporting the Arts and Culture sector. While some Simcoe County municipalities have launched their own municipal cultural planning activities, there could be regional much to gain when considering potential opportunities at a level. A Changing Economy There is increasing recognition across Canada of the importance of creativity, culture and quality of place in growing local economies. Many communities are now recognizing that enhancing quality of place and creating attractive amenities can draw talented people, which in turn, attract business investment. Cultural resources and experiences also attract visitors and help grow tourism, an increasingly important component of economic development strategies in all communities. The County of Simcoe faces economic challenges owing to a fundamental restructuring of the economy away from manufacturing toward a creative economy in which talent, ideas and innovation drive wealth creation. In the broadest sense, creative and knowledge-based work underlies all sectors of the economy. Creativity can be applied to the introduction of new products and processes in manufacturing and agriculture as much as in digital media or the performing arts. In the creative economy, people take centre stage what they know, what they do, and where they work. Communities that can identify and support elements of their creative economies starting with cultural resources will be well-positioned to capitalize on the opportunities that this shift produces. In recent years, considerable attention has been directed to opportunities for smaller creative rural economies. rural areas to become These opportunities relate to the growing number of small and medium-sized creative businesses responding to new consumer demands for original and local place-based products and services in the fields of food, wine, information technology, tourism, and hospitality to name a few. Many interested in the creative rural economy have also noted the strong role of artists. Smaller communities and rural areas can be havens for artists because of factors such as cost of living, less expensive studio space, the quality of life offered by natural amenities, among others. All are factors in the attraction of creative talent. Developing a deeper understanding of the unique local cultural resources through cultural mapping and cultural planning are essential tools to realizing these opportunities. Successful municipalities will be those that offer an appealing and attractive community, that are diverse and welcoming, that have strong natural and cultural heritage assets, that have 5 | Page Page 31 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... interesting, vibrant and attractive downtowns and public spaces, and that understand linking these elements is the magnet to attract people and talent. Cultural assets contribute to the overall attractiveness and vitality of a community, which in turn increases its competitiveness in a creative economy. Diversifying and Growing the Economy A creative economy recognizes that all citizens and workers are creative and therefore can participate in and contribute to economic growth and community vitality. Simcoe County is a collection of communities of many different interests long-time residents and families who have lived in the area for generations, seasonal residents, local business enterprises, active retirees, and young families. All of these groups have their own unique needs and priorities and cherished hopes for the future. As outlined in the County of Simcoe 10-year Economic Development Strategic Plan, cultural industries can contribute significantly to both economic diversification and enhancing quality of place, which in turn, can help attract new cultural workers and businesses. Simcoe County also relies heavily on the tourism sector as an economic driver. The strength of the tourism sector relies heavily on the extraordinary natural heritage and recreational assets of the region, and, there has been growing recognition of the importance of cultural resources and activities. However, leveraging assets to grow tourism requires investment in cultural organizations, facilities, festivals, youth and education. In Simcoe County, Tourism and Cultural Industries have both been identified as target industry segments that contribute to a broader understanding of a creative, knowledge-based economy. Under Goal 4 of the Economic Development Strategic Plan: Foster Growth in Regional Tourism and Cultural Industries, one of the recommended actions is to be recognized provincially and nationally for its thriving tourism and cultural industries, with communities that offer a diverse 1 range of rural, recreational and cultural experiences. 1 County of Simcoe 10-Year Economic Development Strategic Plan, June 2011 6 | Page Page 32 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... BACKGROUND When the County of Simcoe completed its 10-year Economic Development Strategic Plan in Advancing the Creative Industries 2011, under the section , Cultural Industries was identified as an area of opportunity that needed further exploration. As an important contributor to regional economic diversification and enhancing quality of place, it was recommended that the strategic to foster growth in regional tourism and cultural industries. plan include a goal In September 2012, Creative Communities application to the Ministry of Tourism, Culture, and Sport (MTCS) Prosperity Fund (CCPF) with the purpose of completing a cultural mapping exercise and undertaking an analysis of the arts and culture sector within Simcoe County. In early 2013, the County was notified that the application was successful. A Project Manager was hired to work with ltural groups to create a database of diverse cultural assets, and undertake an analysis of the sector. A Project Consultant was also hired to review collected data and assist with the writing of the report for the County of Simcoe and presentation to Council. The goals of the project were identified as follows: to complete a thorough Cultural Asset Inventory for the County of Simcoe. to foster linkages and networking opportunities within and beyond the tourism sector, which encompasses the culture sector, as outlined in the 10-year Economic Development Strategy. to establish the appropriate role for the County in the culture sector and provide a framework to guide the long term actions of the County in supporting the arts and culture sector. The inventory of cultural assets within Simcoe County will help to identify which cultural strengths we have so we can examine how we might be able to leverage them. This understanding will help provide better information to support Economic Development and Tourism activities. Also, having one consolidated database makes it easier to see avenues for growth and opportunities to cluster things together for better promotion. The process of cultural mapping allows for arts and culture groups to connect with one another, share ideas and best practices, and consider ways in which they could potentially work together to be part of a larger plan. Many organizations share similar goals, opportunities, and challenges. Fostering linkages and networking opportunities can allow these groups to accomplish common goals. Research into the arts and culture sector allows for the gathering of valuable feedback that can inform long-term goals and strategies for the County of Simcoe. A role for the County can then be established based on the expertise and recommendations collected from professionals and stakeholders directly involved in the culture sector. 7 | Page Page 33 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... To accomplish these goals, established a framework for the cultural mapping process, collected information on cultural assets in Simcoe County, and launched an extensive community consultation plan. All components of this project must be completed by December 31, 2013, and the final report submitted by March 31, 2014 to the Ministry of Tourism, Community, and Sport. METHODOLOGY CURRENT CONTRIBUTIONS The first step was to gather an understanding of how the County of Simcoe is currently involved in the arts and culture sector. Examination of policies and practices already in existence found that the County is supportive of the cultural sector in the following ways. Library Co-operative The County of Simcoe both operates and provides funding for the Library Co-operative which offers services to all municipal public libraries within the County of Simcoe, with the exception of the separated cities of Barrie and Orillia. Services include access to special collections, reference and local history collections; electronic online databases and audio books; the advantage of consortium purchasing; wireless public internet access; automation and systems administration; staff training opportunities; and others. Simcoe County Museum and Archives The County oversees programs and exhibits at the Simcoe County Museum, and supports a mandate to raise the profile of the Museum. County Council approves the annual operating and capital budgets and through staff, monitors the budgets to ensure public accountability. County purpose and missions. Historical and Cultural Grant Program The County of Simcoe Historical and Cultural Grant Program provides funding for not-for-profit organizations and encourages opportunities for education, public participation and community involvement in Historical and Cultural programs for the residents of the County of Simcoe. Applicants may receive up to $10,000 for a one-time grant based on cultural and historical merit. Sponsorships The County of Simcoe participates in ongoing sponsorships of various cultural events, as opportunities are presented. Each sponsorship request is considered on a case by case basis and dependent on budgetary constraints. 8 | Page Page 34 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... ESTABLISHING THE FRAMEWORK With the assistance and expertise provided by the project consultant, the steering committee developed a customized Cultural Resources Framework that would best capture the cultural Statistics Canada Conceptual Framework offerings found in Simcoe County. It is based on the for Culture Statistics 2011 Classification Guide for the Canadian Framework for Culture and the Statistics 2011. The Canadian Framework for Culture Statistics provides standardized concepts, definitions and categories for culture industries. The County of Simcoe Cultural Framework consists of six categories, defined as follows. 1) Cultural Enterprises Businesses and non-profit groups involved in the creation, production, manufacturing and distribution of cultural goods or services. It includes everything from theatre costume making to creative software design. The classifications in this category reflect the North American Industry Classification System (NAICS) codes. 2) Community Cultural Organizations Organizations representing heritage and ethno-cultural interests in the community. These are usually non-profits and can include arts and heritage advisory committees, ethno- cultural associations, local arts councils, dance schools and library boards. 3) Cultural Facilities & Spaces Buildings and sites hosting cultural activity. These can include spaces in the public, private and non-profit sectors, and everything from purpose-built facilities, to facilities that include Excludes Recreational Facilities (ex. Pools, arenas) as they fall under cultural programming. sports and recreation NOT culture. 4) Cultural Heritage The management and exhibition of objects, buildings and sites of historical, cultural and educational value. These can include everything from pioneer villages to public art and Note: Local, Provincial, National Historic Sites in this category are archive collections. considered 'designated'. Non-designated sites may also be included, but must be identified. 5) Natural Heritage Natural wonders and areas of environmental and cultural significance. These can include municipal parks, conservation areas and botanical gardens. 6) Cultural Events & Festivals Festivals and events in the community. These can include performing arts events, tours of culturally significant places, seasonal celebrations, and many others. For a visual representation of the cultural resource framework, please refer to Appendix A. 9 | Page Page 35 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... DATABASE To begin the assimilation of an inventory of cultural assets across Simcoe County, two existing databases of information at the County level were accessed; Your Local Marketplace (YLM), and the Geographic Information Systems (GIS). YLM is a searchable business directory accessible through the Economic Development office. Business listings from this directory were pulled according to coding established by the North American Industry Classification System (NAICS) to ensure we were retrieving those classified under Cultural Industries. GIS is a technology platform, administered by the Information Services and Applications department that maintains a geospatial database to help users visualize and better understand geographic relationships and is accessible via maps.simcoe.ca. The GIS data provided information on static cultural assets such as cemeteries, monuments, heritage sites, parks, County forests, etc. Once compiled, the information was sorted into a Microsoft Excel document with multiple spreadsheets separating the various assets according to the established framework categories. recommended additions, deletions, or other changes. All changes were then analyzed and incorporated into a compiled database master file. This compilation represents a current assessment of the regional Cultural Resources we have in Simcoe County. It is important to note, however, that this is merely a snapshot in time. In order to remain relevant and useful as a long-term strategic planning tool, this database will need constant updating and administration. COMMUNITY CONSULTATION PROCESS To help provide a clear picture of the current state of the arts and culture sector in Simcoe County, it was important to involve our local municipalities and communities. We reached out to municipalities, community groups, individual artists, and the public to ask how they might . While some municipalities have completed their own local municipal cultural planning exercise, it was important for us to emphasize that the focus for the County of Simcoe cultural study was a regional approach for the benefit of all. The consultation plan included three information gathering outreach compoenents; interviews, feedback sessions, and a survey. Interviews The steering committee identified key cultural community members to be approached for an interview, beginning with the Coununicipalities and the cities of Barrie and Orillia. All were invited to participate in a one-on-one interview session with the Project Manager. Of the eighteen municipalities, fifteen were interviewed. Representatives included cultural managers, recreation leaders (often put in charge of cultural initiatives), and planning or economic development officers. A number of key community leaders were also interviewed, such as cultural marketing associations, various arts and culture councils, and others. 10 | Page Page 36 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... These interviews were of an informal nature, guided by a set of discussion topics. INTERVIEW QUESTIONS 1. Tell me about your personal and organizational involvement in culture and cultural development in your immediate community and the broader region. 2. Thinking of culture in Simcoe County, what is working well? Are there strengths upon which we can build? regional 3. What is the biggest opportunity a plan could potentially present for the County of Simcoe? 4. hat should be a priority for the County of 5. If additional resources could be found to support cultural development, what should the number one priority be? 6. Do you think there is a need for a County-wide approach to supporting the cultural economy? Or, should it be left to local communities? Why or why not? And if so, what would this look like? 7. What do you think may be the opportunities and challenges for the County of Simcoe in regional developing and implementing a cultural strategy? 8. Are there partnerships amongst stakeholders in the County that are working well? Are there partnerships not currently in place that should be? What partnerships do you think would be most relevant to develop? 9. What role, if any, do you think the County could play in the Cultural sector? 10. Are there any other comments you would like to make? For a complete list of interview participants, see Appendix B. Community Consultations A series of Stakeholder Consultations and Public Forums were held to invite valuable input from Arts and Culture organizations, community groups and the general public. A total of six sessions were hosted in regionally accessible locations across the County in an effort to maximize attendance and participation, provide ease of access, and minimize transportation barriers. These sessions were held in the following locations: Orillia Public Library, Midland Public Library, at the County of Simcoe Administration building, the New Tecumseth Recreation Centre, the Collingwood Library, and Innisfil Town Hall. All information regarding community consultations, public forums, and the survey were promoted in the following ways: 1) Design of an event flyer distributed to public libraries 11| Page Page 37 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... 2) Radio and newspaper advertisements 3) Media alerts and interviews 4) Email notifications to key stakeholders disseminated by municipal partners, 211 Community Connections, public libraries, and steering committee contacts 5) Posted on the County of Simcoe website and the Economic Development website 6) Posted on the County of Simcoe and Economic Development Facebook and Twitter accounts The stakeholder sessions were attended by a total of 122 representatives from a cross-section of stakeholder groups such as local arts councils, festival organizers, theatres, museums, art schools, and individual artists. A presentation on the project was followed by a series of six small working-group questions. Participants in each group discussed each question and then reported back to the larger group for further discussion. STAKEHOLDER CONSULTATION SMALL-GROUP STRATEGIC QUESTIONS 1. What would you say are the top three priorities the County Cultural Framework should address? And Why? 2. A) What are the top three cultural strengths we have in Simcoe County and how can we build on them? B) Is there a local cultural strength that should be identified? 3. How could we increase networking and collaboration opportunities within the cultural sector in Simcoe County? 4. What role might the County of Simcoe play in supporting the cultural sector at a regional level? 5. Which NEW cultural programs or facilities, those that are not currently available in Simcoe County, would you like to see developed? 6. Identify 3-4 Cultural Framework. The public forums reached 33 individuals, mostly those who are directly involved in the arts and culture sector such as board members, committee members, event volunteers and individual artists. Of note, , as well as representatives from Georgian College and Lakehead University. Each public forum also had a presentation, followed by open-forum discussions. To encourage feedback, questions with similar themes were posed to these groups, along with others that were displayed on storyboards around the room. 12| Page Page 38 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... PUBLIC FORUM STORYBOARD QUESTIONS 1. When you hear the word Culture what does it mean to you? 2. What cultural strengths do we have in Simcoe County, and how can we build on them? 3. What role could the County of Simcoe play in supporting the Culture Sector at a regional level? 4. What are the top three ways to strengthen Culture within Simcoe County? 5. How could we increase networking and collaboration opportunities within the cultural sector in Simcoe County? 6. What educational opportunities exist or should be priorities within the culture sector? 7. What should be the number one priority for a Cultural Plan in Simcoe County? For a list of stakeholder and public consultation participants, refer to Appendix C. Survey To capture a broader audience and public opinion, a survey was developed and posted online via the Economic Development website at www.edo.simcoe.ca/culture Hard copies of the survey were also available at all public libraries across the County of Simcoe, and at all community consultation sessions. There were a total of 252 respondents to the following questions. CULTURAL FRAMEWORK QUESTIONNAIRE PUBLIC SURVEY 1. Culture can mean different things to different people. When you think of Culture or participating in cultural activities, what does it mean to you? 2. When you think of culture in your community, what words or phrases come to mind? 3. Which cultural activities have you participated in during the past year within Simcoe County? 4. Please rate your experience with cultural activities in Simcoe County. (scale provided) 5. What communities, within Simcoe County, have you visited for your cultural activities over the past year? 6. Where do you find information on what types of cultural activities are available? 7. What do you value about having cultural activities available to you? 8. Which of the following factors make it challenging for you to participate in cultural programs or activities in the region? 9. Which NEW cultural programs or facilities that are not currently available in Simcoe County, would you like to see developed? 13| Page Page 39 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... 10. What are the top three ways we can strengthen culture in Simcoe County? 11. Culture is an important factor in developing our local economy. What do you think is the biggest opportunity for culture to make an impact in Simcoe County? 12. Are there any other comments or suggestions you would like to make? Respondent Profile 13. What is your age? (ranges provided) 14. What is your gender? 15. Do you live in Simcoe County? 16. When you have leisure/free time, how much of it do you spend participating in cultural activities? 17. Please identify which occupational sector applies the most to you. Detailed survey findings can be found in Appendix D. 14| Page Page 40 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... PROJECT KEY FINDINGS The following information represents amalgamated responses from one-on-one interviews, stakeholder sessions and public forums, as well as completed surveys. Upon evaluation, some common themes emerged and are synthesized here. CULTURAL STRENGTHS IN SIMCOE COUNTY Participants were asked to think of things that contribute to the identity of our arts and culture sector here in Simcoe County. We asked what they thought were the cultural strengths that should be recognized and leveraged for future growth. Here were the answers. Simcoe County is a four seasons destination Simcoe County has a strong history and heritage, including an interesting military history Agriculture is very important to the identity of Simcoe County. There is an increasing demand for locally-grown food products from consumers, a food providers/restaurants who offer a 100-mile menu. Agriculture is also inherent in our history and heritage as demonstrated through our many long-standing cultural events, such as and agriculturally-based festivals (Alliston Potato Festival, Carrotfest, Elmvale Maple Syrup Festival, etc.) Simcoe County has a beautiful and diverse Natural Heritage. Our natural habitat has a lot to offer with many forests, great waterfronts, a multitude of hiking trails, and a wide diversity of activities that can be enjoyed in the outdoors There exists a wide-variety of talented artists in the County, across all communities and in various art forms, including visual artists, performing artists, musicians and artisans. Many of them are very talented, but are not well promoted The grassroots level of community involvement is a strength that should be recognized and fostered. There are passionate people who contribute to the sector who could become a great resource if engaged appropriately First Nation history and culture contribute to the diversity of the region and need to be incorporated into more of our cultural offerings There are a diverse number of cultural activities, events, and artists that can appeal to a broad audience Simcoe County is positioned well in that it is close to a large urban centre (Toronto), allowing for increased marketing and tourism opportunities 15 | Page Page 41 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... FUNDING Many artists and groups feel underfunded and not supported within their own municipalities. There exists bitterness over the amount of municipal funding that goes into recreation versus culture. They feel as though the arts and culture sector is very important to a sense of community and contributes to the municipality on multiple levels including; attracting visitors and encouraging tourism; indirectly supporting local businesses when events or festivals are organized; and contributing to the overall health and wellness of the community. Thus, they argue that increased funding is needed and justifiable. Often, there is cross-over between the recreation department and cultural activities, with the recreational facilities and rooms being used for art classes, dance lessons, cultural events, etc. However, recreational facilities are not always suitable for the culture sector needs. These may include proper sound equipment and acoustics, room size, storage and appropriate supplies, available times for the rooms, lighting, staging, flooring, etc. Knowledge of funding opportunities is lacking. Many are unaware of grants and funding options that are currently available. The time and energy it takes to research potential funding opportunities and write the grants is daunting and many find the process too onerous or do not possess the resources or critical skills required. There is also feeling amongst smaller groups that when grant applications are approved, larger organizations are heavily favoured. In addition, when programs are funded, there seems to be an emphasis on history and heritage and an under-appreciation or lack of understanding for new, innovative arts and culture development. ACCESSIBILITY Feedback on accessibility encompasses a range of topics that blend together to create barriers for both consumers of culture and the cultural organizations trying to offer quality programming at affordable rates. Transportation The rural nature of the Simcoe County landscape highlights challenges for transportation. Inter- municipal transportation is virtually non-existent and where there are routes available, such as the links between Barrie and Angus, Collingwood and Wasaga Beach, the common complaint is that the frequency and scheduling of buses is not convenient. Community members expressed frustration saying there are often time when they must schedule stay overnight if they are to utilize the bus systems currently in place. 16| Page Page 42 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... With the best option being to travel by car, it is evident why some people experience limited exposure and accessibility to cultural offerings County-wide. Groups experiencing transportation barriers may include seniors, people with mobility issues, individuals and families with limited Survey results support this community feedback. When asked about factors that make it challenging for people to participate in cultural programs or activities in the region, 20% responded ies or facilities are too far from and 18% responded to Transportation is a relevant factor to consider when organizations are trying to attract a larger, wider audience. Hours of Operation Survey results indicate some people feel they cannot participate in cultural activities as they are not offered during a time that is convenient for them. A total of 34% of respondents chose the To qualify these responses, many (45%) also expressed a lack of time to participate in cultural offerings. Open ended comments provided further clarification stating that sometimes events are overlapping and occur at the same times, making it difficult for respondents to attend those of interest. Further investigation into this feedback may be prudent to assess the hours of operation for many culturally-based businesses and attractions. This information may aide them in examining their practices and ensuring they are available to the public during convenient times. Affordability Arts and culture groups are oftentimes non-profit, grassroots organizations with limited funds. Many are finding the cost of renting venue space, hiring security, marketing and promotion of their events, and other fees prohibitive to their planning efforts. Affordability for the public is also an issue. Often we heard that tickets or admission fees can be too expensive, preventing participation in cultural offerings. Survey results provide some support for this finding with 16% of respondents expressing that activities are too expensive for them to participate. Exposure There is a call for increased avenues for artists to display their work. The community feels there are not enough locations and opportunities to have their artistry on display, reach out to the public, and encourage an interest in the arts and culture sector. Frustration with smaller venues was also mentioned, with people expressing that they feel as though they are limited with what can be planned because of limited venue space and audience potential. With theatres, for example, this can contribute to higher ticket prices in order for them to achieve some profit over their costs, restricting growth potential. 17| Page Page 43 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... The community would like to see larger conventions, art shows, consumer shows, etc. attracted to the region, but recognize that we do not offer facilities large enough to accommodate these event needs. Larger venues are only available in Barrie and Orillia, and other more rural communities would like to see a multi-purpose arts and culture convention centre developed in other centralized locations. There were also multiple requests for the organization of an annual arts and culture summit event that would allow for increased exposure of the sector through networking opportunities, workshops and featured special guests. Accommodations Another limitation expressed by the community addresses accommodation issues. They feel that even if we did have a facility to attract a large art show, festival, or theatre show, it would be difficult to attract audiences because there are limited affordable, quality accommodations for them to stay. The arts and culture sector feels we can offer many great cultural attractions, things to see and do, and try to encourage cultural tourism; however, there are not enough quality, affordable accommodations available to entice them to stay for multiple days and visit multiple attractions. Discussion with the tourism sector could help clarify some of these issues and could potentially provide partnership opportunities. VOLUNTEERISM Volunteers are essential to arts and culture organizations. Many rely on dedicated, passionate volunteers who give their time, talent and energy to develop and implement a wide range of events and programming. According to a report by Hill Strategies in 2010, there were 764,000 arts and culture volunteers representing 5.8% of all 13.3 million volunteers in Canada. They contributed 97 million hours of time, which is equivalent to approximately 51,000 full-time, full- 2 year jobs. Volunteer retention however, is an ongoing challenge, and many groups are finding they can will eventually experience burnout and leave the organization. Part of the challenge is simply a lack of experience and expertise in volunteer recruitment, retention, and recognition. There is also a lack of human resources needed to invest in the implementation of appropriate volunteer management strategies. And, there is always the challenge of being able to attract volunteers roups could benefit from educational opportunities to learn about best practices in volunteer management. 2 Hill Strategies Statistical Insights on the Arts, Volunteers and Donors in Arts and Culture Organizations in Canada in 2010, March 2013 18| Page Page 44 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... CULTURE SECTOR COMMUNICATIONS The County of Simcoe covers a broad geographical region and encompasses multiple municipalities. This physical separation, combined with differing priorities within municipalities, has resulted in a disconnected arts and culture community. Many groups are not even aware of programming initiatives, causing challenges in scheduling, public awareness, marketing and promotion, and partnership opportunities. There is no Simcoe County-wide, fully regional collaboration amongst arts and cultural groups. Many feel that if a structured, information-sharing plan was in place, they could work together to: develop sector knowledge and understanding of other cultural attractions, businesses, services, etc. available within Simcoe County. help each other avoid pit-falls in planning and implementation of events and programs. plan on how best to approach some of the similar challenges they face and work together toward common goals. share best practices and look at cost sharing, and resource sharing initiatives. schedule events together and around each other to avoid competition and increase audience attendance for all. explore collaboration opportunities for cross-promotion and marketing strategies. INVESTMENT IN YOUTH AND EDUCATION Many stakeholders are concerned with the lack of interest and development for arts and culture expressed amongst youth. Most feel there is not enough cultural programming available in the education system and would like to see more opportunities presented to children and teens as they progress through elementary school and high school. Additionally, there is an underlying belief that more must be invested in mentorship opportunities and community programming to increase youth involvement and interest. These programs should be participatory in nature and encourage development of more modern expressions of art. There is a heavy concentration on history and heritage, with little support for more modern, youth-oriented artistic endeavours such as digital media, street art, etc. Discussion around education within the sector also encompassed a request for educational opportunities geared toward the needs of cultural groups, businesses, artists, etc. For example, workshops on board governance could be very useful to the arts council volunteers. 19| Page Page 45 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... COMMUNITY RECOMMENDATIONS The following recommendations come from consolidated information gathered through one-on- one interviews, stakeholder sessions and public forums, and the completed surveys and are offered as solutions to address the challenges outlined above. THE COUNTY AS FACILITATOR Community members expressed a concensus that the County role to support the sector should be one of facilitation. The unique positioning of the County could allow for leadership in the implementation and coordination of strategic actions in support of the sector across the region, such as; enabling cross-promotional opportunities, developing collaborations and partnerships, and leveraging economies of scale. The facilitation role the County may play could include: Assimilating and managing a comprehensive database of all available arts and culture assets in the County, ensuring it is updated regularly and shared freely. Providing assistance with funding opportunities. This could include researching and compiling a list of available funding, administering a County-funded grant, promoting any new opportunities that may arise, providing leadership on how best to complete grant applications and/or reviewing the applications for feedback. Creating and facilitating networking and collaboration opportunities amongst stakeholders, including the organization of an annual Arts and Culture summit. Design and implementation of strategic marketing and promotional initiatives including a website, calendar of events, interactive forums, various guides, etc. Initiating programs for educational opportunities; for professionals, officials, youth, volunteers, and the public. Acting as an official liaison between the public and private sectors. Assisting with the discovery and development of new avenues for exposure and promotion . Organizing a public awareness campaign to encourage interest in the arts and advocate for the relevance and importance of culture within thriving communities. Helping to prevent duplication of programs and services wherever possible. Streamlining administrative processes and encouraging cost-sharing initiatives. Hiring a staff person to ensure implementation and oversight of these initiatives. Many recommend the creation of an entirely new culture department, or at minimum, a full- time staff person within either the Tourism or Economic Development department. 20 | Page Page 46 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... DATABASE The community as a whole recognizes the lack of information they have about what other organizations are doing outside of their own. They admit to a level of ignorance of other groups in Simcoe County and their activities. Gathering this information can be both time consuming and complex as there is no centralized location to retrieve such knowledge. Rather, research involves searching through multiple communities in a variety of ways, such as visiting many websites, making numerous phone calls, spending many hours searching through marketing brochures, etc. This can be a complicated and prohibitive way of gathering information, especially considering the lack of human resources and the dependence on volunteerism most of these groups experience. Frustration is prevalent, and most simply do not engage in this form of activity. A suggested solution to this challenge is for the County of Simcoe to create a comprehensive, all-inclusive clearing house database of information that would be continuously updated and shared amongst stakeholders. Work on this has already begun however, for the inventory to maintain relevance and accuracy, it is important that it be updated regularly. FUNDING AND AFFORDABILITY A lack of funding is a common grievance heard from the arts and culture community. There is the perception that competing priorities within municipal governments can result in the arts and culture sector missing out on funding opportunities. Many groups are struggling for sustainability and are finding they do not possess the resources to advocate for more local funding or research alternative funding sources. In addition to this, they are finding the ever increasing costs of renting space, securing permits, hiring security for events, insurance, and promotion of their events are prohibitive to their budgets and provide reduced margins of profit. This results in the need to increase ticket prices which may result in lower attendance at any of their organized events, thus creating a perpetuating cycle of lower profitability and increased challenges for funding. To address these issues, specific recommendations include: Researching and compiling a centralized list of available funding opportunities. Creating an Arts and Culture granting program at the County level, with an emphasis on supporting new, innovative and modern arts and culture development. Promotion and awareness of new, emerging funding opportunities that arise. Providing leadership on how best to complete grant applications and/or reviewing the applications for feedback. Negotiating with venues to offer reduced rental rates for non-profit organizations. Collaboration on projects could result in optimizing the utilization of venues and the sharing of costs between groups. 21| Page Page 47 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... Partnerships could allow for the County of Simcoe to leverage economies of scale and help negotiate lower costs for organizations. Subsidized ticketing could help increase audience attendance and profitability. Sharing of resources between groups could result in cross-volunteerism between municipalities as well as increased marketing and promotional options. NETWORKING AND COLLABORATION Most stakeholders agree that networking and collaboration initiatives are essential to growth for the arts and culture sector and would like to see a formalized, structured system to help facilitate opportunities. This structure could potentially include: Ongoing, regularly scheduled meetings with representatives from the municipalities and arts & culture groups to share best practices and find new ways to work together. Organization of networking events or sessions on a county-wide basis. Sharing a centralized database and information hub that is online, accessible to all groups and municipalities, and administered by County staff. Establishing a regional committee or cultural arts council at the County level. Improving communication between groups so they know what others are planning to avoid duplication of services and scheduling conflicts, and discover common objectives and partnership opportunities. Exploring economies of scale and cost-sharing practices. MARKETING AND PROMOTION Support for the investment in marketing and promotional opportunities can be found in the survey. Approximately 58.4% of survey respondents expressed the lack of information and publicity about cultural activities as one the barriers they experience to participation. Specific recommendations for marketing and promotion of the Culture sector include: The creation of an arts and culture focused website with the following elements. and plan their annual events. As well as being the place where the public can access upcoming event information Interactive forums, chat rooms, discussion forums Volunteer postings Artist features 22| Page Page 48 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... A searchable database of cultural offerings, businesses, artists, venues, etc. News and articles on the arts and culture sector within Simcoe County, throughout Ontario, and across Canada Links to other relevant websites (ex. County of Simcoe municipalities, Ministry of Tourism, Culture and Sport, Culture Days, etc.) The development of an official Marketing and Promotions plan directed both to Simcoe County and beyond its borders to help attract visitors and drive traffic. Collaboration with the tourism sector would be beneficial. Elements could include: Shared brochures Shared programming initiatives Creating packages with tourism to offer visitors fully-rounded experiences Creating loyalty programs and/or discounted pricing Cross-promotional advertising between groups Development of a culture-specific newsletter Design and dissemination of a variety of regionally-based guidebooks Social media Tool kits for event planning The planning of an annual, regional Arts and Cultural Summit event that would include guest speakers, educational seminars, a venue for artists to display their work, networking opportunities, etc. The creation of a public relations and awareness campaign. The campaign would serve to educate both public and government audiences on the contributions the arts and culture sector makes to thriving, diverse communities. This would include messages on how culture is defined (as per the framework) as well as the economic and social dimensions of the arts and culture sector. EDUCATIONAL OPPORTUNITIES To help address some other sector challenges, the community is interested in educational opportunities. These could help them with building capacity, working towards sustainability, improving skill sets, as well as attracting and maintaining new talented volunteers. Ideas for educational seminars or webinars include: Board governance for non-profit organizations Volunteer recruitment and retention strategies Help with grant writing and funding opportunities Topics for small businesses in such areas as branding, marketing, and social media 23| Page Page 49 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... The community is also interested in the development of mentorship programs to encourage idea sharing, skill development, and participation in the creation of art. They are especially eager to target these participatory mentorship programs to youth to help create interest, growth, and future sustainability for the sector. MULTI-PURPOSE FACILITY One of the most requested items at the stakeholder consultations sessions was the need for more venues, specifically a multipurpose arts and culture convention centre that would be regionally located, and offer the following: A theatre to accommodate large audiences An art gallery Rehearsal space Community meeting rooms Music practice rooms Alternatively, the community recognizes a need for the coordinated asset management of existing facilities in Simcoe County with the goal of optimizing use and profitability from these centres such as the Gibson Centre in Alliston, the Midland Cultural Centre, the Orillia Opera House, and others. SUMMARY Currently the County of Simcoe is supporting the arts and culture sector in a limited way. creative economies Recognition of the shift in economic development toward provides the impetus for the County to be innovative and leverage the opportunities this shift produces. Recommendations in this report can serve to accomplish the economic development strategic advancing the creative industries goal of and further a broader understanding of the creative knowledge-based economy. To foster growth in regional tourism and cultural industries, it is suggested this report be reviewed by staff in greater detail for the purpose of providing a future report outlining implementation options. Implementation options would need to address recommendations that the County: continue the development of a searchable database and asset map of tourism and culture assets, organizations, attractions and events in the County. promote tourism and culture assets of Simcoe County through a centralized County website. 24| Page Page 50 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... work with local arts and culture organizations and municipalities to develop and host an Arts and Culture Summit to discuss ways to better recognize and enhance the economic value of culture in the County. expand and promote events that support cultural enterprises and cultural tourism. promote the awareness of provincial funding programs for cultural investment and tourism. development to municipalities and operators, and work with partners to assist in developing funding applications. Should council decide to proceed with any of the community recommendations and/or the development of a strategic implementation plan, there may be budgetary implications by way of: additional staffing within the Economic Development or Tourism offices, allocation of a budget, the development and implementation of strategic marketing initiatives, the organization of an annual event. It is clear that if the arts and culture sector is to experience growth and sustainability, further investment is needed in a variety of forms. There is an opportunity for the County to assume a leadership role and take steps toward accomplishing its economic development and tourism goals. The County of Simcoe is ideally situated to position and promote itself as a cultural destination with a strong quality of place, and to establish itself as a region for attracting investments in the creative and knowledge-based business sectors. 25| Page Page 51 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... REFERENCES Bryan Smale, Ph.D., University of Waterloo. "Leisure and Culture. A report of the Canadian Index of Wellbeing (CIW)." 2010. Burnett Thorne Cultural Tourism. Burnett Thorne to Develop "Rideau Cultural Heritage Corridor", News Release. 2004. Canadian Conference of the Arts. "Useful Statistics." 2012. Conference Board of Canada. "Valuing Culture: Measuring and Understanding Canada's Creative Economy." 2008. County of Simcoe. "10-Year Economic Development Strategic Plan." 2011. Government of Ontario. "Places to Grow. Simcoe Area: A Strategic Vision for Growth." 2009. Government of Ontario, Ministry of Infrastructure. "Places to Grow. Growth Plan for the Greater Golden Horseshoe." 2006. Hill Strategies Research Inc. "Consumer Spending on Culture in Canada, the Provinces and 12 Metropolitan Areas." 2010. Hill Strategies Statistical Insights on the Arts, "Volunteers and Donors in Arts and Culture Organizations in Canada in 2010." 2013. King, Ann Markusen and David King. The Artistic Dividend: The Arts' Hidden Contributions to Regional Development. Minneapolis: Humphrey Institute of Public Affairs, University of Minnesota, 2003. Martin Prosperity Institute. "Ontario in the Creative Age." 2009. Municipal Cultural Planning Incorporated . "Municipal Cultural Planning: A Toolkit for Ontario Municipalities." 2011. Municipal Cultural Planning Incorporated. "Cultural Resource Mapping: A Guide for Municipalities." 2010. Statistics Canada. "Classification Guide for the Canadian Framework for Culture Statistics." Canadian Framework for Culture Statistics. Demography Division, 2011. "Conceptual Framework for Culture Statistics." Canadian Framework for Culture Statistics. Demography Division, 2011. North American Industry Classification System (NAICS) Canada. 2012. The Outspan Group Inc. for Heritage Canada & Industry Canada. "The Economic Impacts of Cultural and Sport Tourism in Canada 2007." 2009. 26 | Page Page 52 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... APPENDICES A. Simcoe County Cultural Resources Framework B. Interview Participants C. Stakeholder Sessions and Public Forum Participants D. Survey 27| Page Page 53 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... Page | 28 AMEWORK CULTURAL RESOURCE FR - APPENDIX A Page 54 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... APPENDIX B-INTERVIEW PARTICIPANTS Municipality Contact Collingwood Tanya Mazza Coordinator, Arts & Culture Adjala-Tosorontio Jim Hosick Director of Growth & Development Orillia Jacqueline Soczka Manager of Culture Orillia Darcy Hoover Manager of Marketing Tay Mara Burton Director of Planning and Development Oro-Medonte Donna Hewitt Director, Corporate & Strategic Initiatives Midland Bryan Peter Director, Parks and Recreation Department Barrie Onalee Groves Culture Officer, Development Barrie Rudi Quammie Williams Director of Culture Bradford West Gwillimbury Tom Graham Director of Leisure Services Innisfil Rachel Sullivan Economic & Community Development Officer Severn W. Henry Sander Chief Administrative Officer Penetanguishene Holly Bryce Interim Administrator/Town Clerk New Tecumseth Kim Wingrove Director, Economic Development & Communications Clearview Tiffany Thompson - Assistant Planner/Communications Coordinator, Planning & Development Springwater Janine Peck Community Development Officer Wasaga Beach Jenny Leggett - Economic Development & Communications Officer Organization Contact Lakehead University Kathryn Manners Program Coordinator, Lakehead Orillia Centre Simcoe County Farm Fresh Sandra J. Trainor Cull Executive Director Midland Cultural Centre Eugene Rea General Manager Simcoe County Museum Kelley Swift Jones Museum Curator Innisfil Public Library Susan Downs Chief Librarian/CEO Chippewas of Rama Sherry Lawson - Administrator of Heritage Services, Culture Artisans of Tay Barbara Andrews Barrie Arts & Culture Scott Hurst Council Barrie Arts & Culture Chad Ballantyne Council SUMAC Donna Goodwin - Director of Marketing and Strategic Initiatives Nottawasaga Futures Colleen Gouldson CEO Bradford Arts Guild Trudy Newmeyer Founder and Chair South Simcoe Arts Council Lynda Mitchell-Reynolds Executive Director Gibson Centre Jennifer Fortin President, Board of Directors County of Simcoe Library Gayle Hall Chief Librarian Co-operative 29 | Page Page 55 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... APPENDIX C-STAKEHOLDER SESSIONS AND PUBLIC FORUM PARTICIPANTS Alliston Historical Society Midland Heritage Committee Angus Borden Music Murray VanHalen painter MuSEEum Magazine Architectural Conservancy of Ontario Museum on the Boyne Collingwood Branch MyFM92.1 Radio Station Artisans of Tay New Tecumseth Public Library Arts for Peace NewTecumseth Times Arts Society King Nottawasaga Handweavers and Spinners Guild Banting Legacy Foundation Barrie Arts and Culture Council Orillia and District Arts Council Beeton Tottenham Business Improvement Area Orillia Area Community Futures Development Blue Mountain Foundation for the Arts Corporation Born To Ride Bicycle Orillia Museum of Art and History Bradford Arts Guild Orillia Performing Arts Forum Bradford Public Library Orillia Physician Recruitment Brookside Music Orillia Public Library Canada Day, Orillia Orillia Wind Ensemble Canadian Country Inc. Orillia Youth Centre Choralworks Choir Oro-Medonte Heritage Committee City of Barrie Oro-Medonte History Association Ad-Hoc City of Orillia Committee Coldwater Business Improvement Area Penetanguishene Centennial Museum and Collingwood Arts and Culture Committee Archives Collingwood Arts and Culture Committee Purple Hills Arts and Heritage Society Collingwood Enterprise Bulletin Quest Art School and Gallery Collingwood Museum Roma Czech Argentine Tango Community Heritage Ontario Small Inspirations Crazy Pants Theatre Sound Investment Choir Downtown Orillia Management Board South Georgian Bay Small Business Enterprise Drayton Entertainment Centre Dufferin Arts Council South Simcoe Arts Association Essa Public Library Southern Georgian Bay Physician Recruitment Essa Township Steampunk Festival Gaslight Productions Stone Gate Inn Habitat for Humanity Talk is Free Theatre Heritage Conservation District Steering The Bradford School of Dance Committee Theatre Collingwood History of Art & Culture in Collingwood Project Town of Bradford West Gwillimbury Horseshoe Resort Town of Collingwood Huronia Museum Town of Innisfil Huronia Symphony Town of Midland Huronia Symphony Orchestra Township of New Tecumseth Innisfil Arts, Culture and Heritage Council Township of Oro-Medonte Innisfil Celtic Festival Township of Severn Innisfil Community Events Welcome Wagon Innisfil Community Health Committee Innisfil Heritage Committee Innisfil Historical Society Session Attendance Innisfil Public Library Orillia stakeholder 22, public 7 Innisfil Scope Midland stakeholder 17, public 12 Just Art Lessons County of Simcoe - 15 Karen Brodie Sculptures New Tecumseth stakeholder 25, public 6 Lakehead Student Union Collingwood stakeholder 19, public 1 Mariposa Folk Festival Midland Business Improvement Area 30| Page Page 56 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... APPENDIX D-SURVEY RESULTS SUMMARY OF RESPONDENT DEMOGRAPHICS Of the 252 survey respondents 71.8% self identified as female and 28.2% as male The majority of respondents were between the ages of 40 and 65 (67.8%). 15.9% were between 26 and 39 years of age o 13.6% were over the age of 66 o Less than 3% were age 25 or younger o The majority were residents of Simcoe County (95%) Less than 1% were visitors/tourists o Less than 1% said they owned a seasonal residence in the County o No students responded o o owner, one works in the County, one is a business owner in the County, and one is classified as a visitor The top occupational profiles are as follows: 30.3% work in the Arts & Culture sector (combined categories of arts & culture-other, o visual arts, design, historical/heritagers that qualify as arts & culture such as library workers) 12.6% were retired o 11.2% work in government o 6.1% work in education o 5.6% work in healthcare o An additional 26.7% work in the areas of marketing and public relations, o administration, social services, customer service, agriculture, retail, legal services, tourism, are a stay-at-home parent, real estate, aboriginal services, financial broadcasting. eir occupational sector which included such areas as o hospitality, journalism and media, disability, construction, transportation, the energy sector, and manufacturing A large portion, almost 73%, said they participate in cultural activities during their free time between 1 and 10 hours per week. 37.9% participate in cultural activities 1-3 hours per week o 36% participate in cultural activities 4-10 hours per week o 20% participate in cultural activities more than 10 hours per week o 7.9% answered their free time is spent in other activities o 31 | Page Page 57 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... SURVEY QUESTION 1 Other responses: All of the Above, Food/Agri-Culinary, Ethnicity/Nationality, Artisans, Education, Lifestyle/Identity, Sports, Religion, Libraries, Artist initiatives and mentorships 32 | Page Page 58 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... SURVEY QUESTION 2 When you think of culture in your community, what words or phrases come to mind? bƚ͵ bƚ͵ ‘ƚƩķΛƭΜ tĻƩĭĻƓƷğŭĻ wĻƭƦƚƓƭĻƭ ‘ƚƩķΛƭΜ tĻƩĭĻƓƷğŭĻ wĻƭƦƚƓƭĻƭ Literature/Literary Arts/Groups 13.79% 64 pursuits 13.79% 11 Heritage/History 13.58% 63 Aboriginal Heritage 13.58% 10 Music 11.21% 52 People 11.21% 9 Theatre 9.70% 45 Dance 9.70% 8 Diversity/Ethnicity 9.05% 42 Agriculture/Food 9.05% 7 Festivals 7.11% 33 Events 7.11% 7 Community 6.03% 28 Crafts 6.03% 6 Nature/Natural Heritage 5.17% 24 Libraries 5.17% 6 Education/Learning 4.53% 21 Vibrant 4.53% 6 Visual Art 4.09% 19 Identity 4.09% 5 Artisans/Artists 3.88% 18 Engagement 3.88% 5 Entertainment 3.88% 18 Talent 3.88% 5 Tourism 2.80% 13 Creative 2.80% 5 Museums 2.59% 12 Architecture 2.59% 4 Performing Arts 2.59% 12 Celebration 2.59% 4 Others: Some negative responses: Limited, minimal, elitist, cliques, non-inclusive, privileged, bland, uninteresting, too expensive, costly, unaffordable, little public support and awareness, not enough funding, poorly communicated, little or no advertising for events, not integrated, dispersed, disconnected, need for integration 33 | Page Page 59 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... SURVEY QUESTION 3 SURVEY QUESTION 4 34 | Page Page 60 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... SURVEY QUESTION 5 35 | Page Page 61 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... SURVEY QUESTION 6 Others: through web/internet search including Google through marketing tactics such as brochures, flyers, pamphlets, posters, etc. via cultural groups or venues directly at libraries via direct email notifications in the media 36 | Page Page 62 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... SURVEY QUESTION 7 Other: Social connections, quality of life, learning, fitness, to support the community, they help me acquire a sense of Canadian identity, having new experiences, pride in showcasing my Country to visitors and tourists, exposure to other cultures, buying local food, crafts and homemade goodies SURVEY QUESTION 8 37 | Page Page 63 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... Other: and interesting to a younger audience Quality of activities is lacking, not enough variety or depth, not interested in them There is not enough advance notice to plan conveniently Disability, health and transportation issues No local arts-based high school Lack of cost effective rental space for performance venue Many events overlapping at certain times of the year Hotel accommodations very low quality, very high prices There are so many small museums that display alike contents SURVEY QUESTION 9 38 | Page Page 64 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... Which NEW cultural programs or facilities, that are not currently available in Simcoe County, would you like to see developed? (if you are satisfied with the cultural activities available to you, please enter N/A) Themes: N/A = satisfied, approximately 35% The building of a multi-purpose arts and culture conference facility, the development of more venues/facilities, improved coordination of current facilities More events and festivals More learning opportunities and workshops that are affordable More support and growth avenues for music Investment in youth and children Increased agriculturally-themed events and festivals Development of a website Collaboration and partnerships within the sector Work with the education sector Provide mentorship opportunities Protection and promotion of our natural heritage Protection and promotion of our history and heritage Funding Increased cultural diversity and ethnic considerations Marketing and promotion More dance Samples of comments: I would like to see a choral festival I would like to see a building that is able to house many different creative groups under one roof. we need an arts centre with a better theatre that is accessible to the public. There are multiple locations running multiple activities - very disjointed and poorly communicated. Our theatre is old and outdated and not accessible to the artist community and the public more music and literary festivals (like Word on the Street) more cultural activities for children and youth identification and preservation of heritage elements more workshops for traditional skills and crafts. Easier access and more frequent ceremonies and gatherings. heritage tours and partnerships with other industries more financial support for grass roots / community cultural initiatives better inter-community communications and promotion I would like to see more opportunities that encourage residents to become creators rather than just consumers of culture more emphasis on other cultures 39 | Page Page 65 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... Aboriginal Culture big time! public Arts High Schools in smaller communities NEW facilities for the ARTS! More dance I would like to see a centre for the arts offering education in the post secondary sector support for arts groups, building strength through networking, umbrella facilitation of promotion and support I would recommend a strong investment into the development of a unique Canadian cuisines by providing funding for cooking schools, contests, chef challenges, food and beverage fairs, wine and cheese festivals, butter tart competitions, juried events food festivals. Local music artists book club, movie club, food festivals - something to tie in with the agricultural and historical culture of the area need new festivals based around music and art and more community funding performance venue with big stage, wings, rehearsal space, up-to-date technological features (lighting and sound), Green Room and Dressing Rooms and Box Office that would be cost-effective for non-profit groups to rent facilitation of co-operative ventures between cultural organizations/activities more interdisciplinary arts events that bring together artists and cultural workers more cultural stories in local newspapers to create awareness of what we have available more art activities and galleries funding for small businesses that cater to artisans more school programming I would like to see an amalgamation of cultural activities and facilities Children's Museum would like weekly readings by authors a sculpture park multi-media activities involving music groups and some other art-form I would like to see a large scale theatre centre capable of hosting symphony, opera, professional theatre, ballet art/culture programs that allow for participation at an affordable cost so all community members could participate programs that encourage learning by doing I would like to see more aboriginal cultural activities international Food Sampling I would like to see more work on archaeological and heritage assets with stories for exploring our history SURVEY QUESTION 10 40 | Page Page 66 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... What are the top three ways we can strengthen culture in Simcoe County? Themes: Increase funding and affordability More advertising, marketing and promotion of the sector Work with the educational sector and create more learning opportunities Address accessibility challenges Build a sense of pride and identity for Simcoe County Encourage community connections Coordination and facilitation of partnerships Increase diversity Create opportunities for artists SURVEY QUESTION 11 Culture is an important factor in developing our local economy. What do you think is the biggest opportunity for culture to make an impact in Simcoe County? Themes: Improving the quality of life to attract new residents and new businesses who want to live and invest in our area development of cost-sharing initiatives increased tourism through cultural offerings encouraging youth and children to learn and love the arts so they will continue to be involved and invest in the sector in the future, encourages sustainability collaboration with the business community for both funding and programming opportunities SURVEY QUESTION 12 41 | Page Page 67 of 75 5.h) Pamela Blackmore, Project Manager, County of Simcoe, re... Are there any other comments or suggestions you would like to make? These are some samples of answers provided. The "Culture Pass Program" through county/library is a good idea but the places were not offering enough incentive for people to bother with. Could it be made easier to participate and give better deals? Simcoe county needs an identity e.g. Stratford is a theatre town Prince Edward County and Niagara are sort of wine areas. The involvement of the youth in our communities is extremely important, and the educational programmes in our schools should have a cultural component. Cultural considerations need to move up the agenda - they have been too long a last minute consideration especially when it comes to spending money. It would be great if the county could do some matching grants to local municipalities for festivals or events like they do with trails. Although there have been improvements over the years, the variety of cultural experiences offered in Simcoe County needs to be enhanced and increased. I hope that the County sees the value of culture to the lives of its residents and supports the improvement of the number of opportunities and the overall experiences. There could be a stronger campaign for culture on a whole in Simcoe County - a sense of pride and community. We need to work together to make Simcoe a great place to visit/live. Keep up the good work. I am so glad you are not giving up on arts and culture. Thank you for reaching out. Bravo to the County for doing this. Thank you for taking the time to explore this important sector in our local communities. Encourage local museums to have displays at festivals, fairs and such, throughout the year. Simcoe County needs to look outside its boundaries for improvements. Look at areas that have a thriving arts/food/outdoor scene. See what they're doing right and apply it here. More grants available to organizations across the board. Volunteer-driven culture organizations and facilities could benefit from having an umbrella group at the county level to encourage communication and cooperation between groups and activities at all levels. Studies like this must be followed up with concrete action in order to provide any value. Educate students about cultural aspects of the County of Simcoe in schools. Teach about local artists, i.e. Gordon Lightfoot, Franklin Carmichael, etc. Arts & Cultural Revitalization is hugely significant, historically worthwhile & economically viable. The municipalities that embrace culture & actively engage their communities will stand the test of time & grow. An appreciation of culture, in any format, should begin at a young age. Financial support is difficult to obtain. When it is available, the process in time and paperwork results in many artists thinking it is not "worth" the time or effort. Thank you for listening. How can I help? 42 | Page Page 68 of 75 5.i) Correspondence dated February 13, 2014 from Jacqueline ... Doors Open Orillia May 24, 2014 Commemorating Orillia’sParticipation InWorld War One (WWI) As part of Doors Open Ontario, the Parks, Recreation and CultureDepartment would like to invite you or your organization to participate in our local eventscheduled to take SATURDAYMAY 24, 2014, place ,tocoincide with the Mississaga ManiaSidewalk Sale. In 2013, Doors Open Orillia welcomed over 2,000 visitors and featured 25 sites, 5 galleries, 3 museums and 2 street festivalsin celebration of the city’s rich cultural history.This year, the event commemoratesOntario’sparticipation in the First World War by examiningits influenceson modern society.All sites of historical, architectural, natural or cultural interest are encouraged to participate.In addition, sites such as armories, commemorative monuments or homes of notable veterans, along withsubject matter such as the impact of war on the homefront, healthcare, women in the workforce, technology and industrialization, art,music and literature, are examples of how Orillia can mark this year’s theme. WHAT STORY WILL YOUR SITE TELL? To participate, admission to the main attraction at each participating site must be FREE to the public. However, it is acceptable to charge a fee for special activities or events within the siteas a method of raising funds or offsetting expenses.If your site is normally open to the public, you may want to consider how it might tie in to this year’s themeby offering activitieslike guided tours, book readings, displays, lectures or historical re-enactments. If you are interested in being a part of this exciting provincial initiative, sendus your PROPERTY/EVENT INFORMATION FORM information using the attached and we will see to it that it appearsonthe Ontario Heritage Trust’s website www.doorsopenontario.on.ca,the City’s websitewww.orillia.ca,and in other Friday, April promotional material developed for the event. Ourapplication deadline is 18, 2014 . For more informationor to register, please contact me at 705-325-4530 or jsoczka@orillia.ca. Sincerely yours in culture, JSoczka Jacqueline Soczka BSc, MA Manager of Culture Page 69 of 75 5.j) The Quarterly Newsletter of the Simcoe County Historica... Page 70 of 75 5.j) The Quarterly Newsletter of the Simcoe County Historica... Page 71 of 75 5.j) The Quarterly Newsletter of the Simcoe County Historica... Page 72 of 75 5.j) The Quarterly Newsletter of the Simcoe County Historica... Page 73 of 75 5.j) The Quarterly Newsletter of the Simcoe County Historica... Page 74 of 75 5.j) The Quarterly Newsletter of the Simcoe County Historica... Page 75 of 75